Single.Earth has developed a virtual token that encourages landowners of forested land to maintain its health. Each of the company's MERIT tokens represents 100 kg of CO2 captured in biodiverse nature, and landowners are given tickets per the size and quality of their land. Currently, it is possible to buy and hold MERIT tokens from the landowners it was given, while in the future Single.Earth aims to create a marketplace for MERIT token trading and make the token a globally recognized currency through a virtual card and banking app. The company's overall goal is to offset global carbon emissions by incentivizing landowners to maintain and increase biodiverse land capable of absorbing carbon from the atmosphere. Single.Earth has notably been backed by Icebreaker.vc, who has backed other Estonian startups, including Wisby and Cachet; and has also been backed by EQT Ventures, who has invested in the likes of Colossi Games and Instabox.

Over 1 million hectares of land have been added to Single.Earth's beta platform already, with over 1,500 landowners registered to get early access to Single.Earth. In their token marketplace, there are over 6,500 consumers on the waitlist to buy MERIT from landowners. They have a global land portfolio, investing in landowners from Lithuania, Portugal, Estonia, and Brazil. Their token will increase the quantity of protected, biodiverse land globally while offering financial incentives to landowners of all sizes.